As part of a university project, I created a full marketing concept for Plated Garden, a restaurant based in Italy. Due to my Italian heritage, I wanted the work to feel grounded in the culture, so I focused on a warm and expressive brand voice. The branding centered on a fresh farm to table style, highlighting seasonal ingredients and simple authenticity. I designed print and digital materials and planned a simple campaign that emphasized the connection between the land and the food, creating an identity that felt vibrant and true to its roots.