As part of a university project, I created Zazli, an astrology themed shoe brand inspired by a nickname of mine, Izy. I developed the full brand identity, blending a celestial aesthetic with a playful and modern style. I also created a marketing campaign for a specific shoe in the astrology sign collection, focusing on symbolic details and personality traits that made each design feel personal to the wearer. The result was a clear and expressive brand concept with a strong visual story.